Project Produce




Fruit and Veggie Grants for Schools


To emphasize the cafeteria as the school’s largest classroom by combining increased student exposure to fresh fruits, vegetables, and scratch-cooked recipes with food literacy and peer-to-peer marketing.

Program Goals:

  1. Increase student exposure to fresh fruits, vegetables, and scratch-cooked recipes
  2. Provide food literacy activities such as cooking demos, farmer visits, and nutrition education
  3. Implement a peer-to-peer marketing campaign
  4. Integrate new favorite fruits, vegetables and recipes into the menu cycles


Project Produce, a program of Chef Ann Foundation, provides schools funds to spend on fresh fruits, vegetables, and whole ingredients used in scratch-cooked recipes. Food service staff, often with support from other school personnel, host tastings and food literacy events in the cafeteria in order to increase student exposure and acceptability of fresh fruits, vegetables, and new recipes. Favorite fruits, vegetables, and new recipes are incorporated into school meals and are promoted through peer-to-peer marketing strategies. These activities help to expand kids’ palates and encourage healthy eating habits in school and out. 

Program Requirements:

  • School must participate in the National School Lunch Program and have more than 50% Free and Reduced Meal eligibility.
  • Each grant is for $2,000 and a district may apply for up to five school sites for a total of $10,000.
  • Grant funds must be used to purchase fresh fruits and vegetables to support your planned project. You may also use funds to purchase other food items used in scratch cooked recipe testing.
  • Recipes for testing must include elements of scratch-cooking and credit to the fruit or vegetable component of the meal pattern.
  • Taste tests and recipe testing must take place in the school cafeteria during the school day.
  • Up to 10% of grant funds can be used on supplies that support the nutrition education and food literacy activities such as printouts of nutrition facts or tasting cups. 
  • Schools are encouraged to purchase local produce.
  • Schools must complete a program evaluation at the end of the grant period. This evaluation will require submission of receipts or invoices from all purchases made using grant funds.
  • Funds may not be used to support the cost of reimbursable meals, staff hours, transportation, collateral materials, or other programming costs.
  • A school nutrition director, manager, or supervisor must be the applicant; however, grant coordinators, wellness coordinators, teachers, or others are welcome to assist the school in implementing the project.

​Visit Fruit and Vegetable Education: Case Studies from the Field to see how schools have put their Project Produce grants to use.

Grant Award and Timeline: 

The application window is currently closed. We will update this webpage as soon as we are accepting applications again.


Become a Sponsor

Is your company interested in helping us bring Project Produce to more schools? Email us at to find out how you can get involved.

From the Blog

The Power of Project Produce

Breaking through to kids using nutrition education

“Corn grows up, potatoes grow down, cucumbers vine around and around.” The preschoolers sit in a semi circle, eyes wide, enraptured by the veggie tale their teacher is reading aloud, at the same time squirming to experience the other events...

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