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Why Flavored Milk Should Be Removed From School Menus

Taking flavored milk off the menu can drastically reduce added sugar consumption among students.

Research shows flavored milk — like chocolate and strawberry milk — is the leading source of added-sugar intake in school meals. Flavored milk contributes nearly half of the added sugar students consume at lunch and about 30% at breakfast. 

With more than half of all school-age kids in the country consuming school meals, eliminating flavored milk from school menus is a single change that could have a far-reaching positive impact on children’s health.


Why Do Schools Serve Flavored Milk?

The U.S. Department of Agriculture requires schools to offer milk to students with every breakfast and lunch they serve to qualify for federal meal reimbursement funding. 

This requirement arose in response to widespread malnutrition during the Great Depression and wartime periods in the 1930s and 1940s. Dairy farmers were in crisis at the time, having produced far more milk than consumers could buy. The federal government stepped in to buy the surplus milk from farmers and feed it to malnourished children at school. This temporary relief measure evolved into law when the National School Lunch Program was established in 1946.  

Schools eventually began serving flavored milk to encourage kids to drink more and waste less of the milk they were required to serve. By the 1970s and 1980s, flavored milk had become a widespread offering at schools, and it still is half a century later. A 2018 survey found that as many as 80% of schools offer flavored milk on the menu. 

Why Do Schools Serve Flavored Milk?

The U.S. Department of Agriculture requires schools to offer milk to students with every breakfast and lunch they serve to qualify for federal meal reimbursement funding. 

This requirement arose in response to widespread malnutrition during the Great Depression and wartime periods in the 1930s and 1940s. Dairy farmers were in crisis at the time, having produced far more milk than consumers could buy. The federal government stepped in to buy the surplus milk from farmers and feed it to malnourished children at school. This temporary relief measure evolved into law when the National School Lunch Program was established in 1946.  

Schools eventually began serving flavored milk to encourage kids to drink more and waste less of the milk they were required to serve. By the 1970s and 1980s, flavored milk had become a widespread offering at schools, and it still is half a century later. A 2018 survey found that as many as 80% of schools offer flavored milk on the menu. 

Today, most schools continue to serve flavored milk because they believe — and have seen firsthand — that removing it from the menu will cause kids to drink less milk and miss out on the nutritional benefits it offers. There is some truth to this, but also important caveats. 

Photo attribution: “20111019-FNS-RBN-1759” by U.S. Department of Agriculture, CC BY 2.0, image cropped.


A Self-Perpetuating Cycle

One reason schools might see an initial decrease in milk consumption is that over time, students' palates have become conditioned to prefer flavored milks. “Introducing highly sweetened beverages daily during school meals alters children's palettes, expectations, and long-term eating habits,” said registered dietitian and Chef Ann Foundation Senior Director of Assessment Jessica Keene. “This reinforces a preference for processed foods rather than fresh, whole foods.” 

While schools should typically expect a decrease in milk consumption when they first take flavored milk off the menu, research shows that over time, consumption can rise again as unflavored milk becomes standard. 


The Benefits of Bulk Milk

Another reason why students tend to prefer flavored milk is that milk served in single-serve cartons or bottles is often not as fresh or cold as it could be. Additives in flavored milk help disguise the lack of freshness as well as the unpleasant taste leached from packaging.  

Bulk milk machines offer a solution. These machines keep milk colder and fresher for longer. Students often report enjoying the taste of milk served this way better than milk served in cartons or bottles. 

Learn about our Bulk Milk program for schools. Schools participating in this program agree to serve only unflavored milk or transition to it within six months after implementing bulk milk dispensers.


How Scratch Cooking Can Alleviate Nutritional Concerns

When schools serve students fresh foods and scratch-cooked meals, they also increase access to more diverse and naturally occurring nutrients — including the nutrients found in milk. By diversifying the nutrient profile of school menus, students don’t need to rely as heavily on regularly consuming milk for their nutritional health. 

Importantly, most children of color, as well as many white children, are lactose intolerant and cannot drink milk without becoming ill. These children can’t drink milk or access its nutrients to begin with. Increasing scratch cooking in schools helps ensure that all students — whether or not they are lactose intolerant — get the nutrients they need. 


Updates to School Nutrition Standards Don’t Go Far Enough

As of July 2025, flavored milks served with school meals are required to contain no more than 10 grams of added sugar per eight ounces. While the new limit is an improvement, the sugar in flavored milk still adds up.

The American Heart Association recommends that children consume less than 25 grams of added sugar per day. If a student drinks a serving of flavored milk that contains 10 grams of sugar twice a day with breakfast and lunch, they are already consuming 80 percent of their recommended daily sugar intake — and the equivalent of 92 cans of soda a year. 

With added sugars proliferating in other school menu items and a la carte offerings, and when you take into account what a student might eat before and after school, it’s easy for kids to regularly consume much more added sugar than recommended. Consuming too much added sugar puts kids at risk for type 2 diabetes and early heart disease.

As of July 2025, flavored milks served with school meals are required to contain no more than 10 grams of added sugar per eight ounces. While the new limit is an improvement, the sugar in flavored milk still adds up.

The American Heart Association recommends that children consume less than 25 grams of added sugar per day. If a student drinks a serving of flavored milk that contains 10 grams of sugar twice a day with breakfast and lunch, they are already consuming 80 percent of their recommended daily sugar intake — and the equivalent of 92 cans of soda a year. 

With added sugars proliferating in other school menu items and a la carte offerings, and when you take into account what a student might eat before and after school, it’s easy for kids to regularly consume much more added sugar than recommended. Consuming too much added sugar puts kids at risk for type 2 diabetes and early heart disease.


Making the Switch

We’ve helped dozens of schools across the country remove flavored milk from the menu. Check out our Tips for Phasing Out Flavored Milk in School Meals and our Bulk Milk program, which donates bulk milk equipment to schools.

Lead photo attribution: “20111019-FNS-RBN-1752” by U.S. Department of Agriculture, CC BY 2.0, image cropped.

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