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2023 Reflections, 2024 Opportunities, and Future Moonshots

Building the Dream Team

As the Chef Ann Foundation enters its 15th year of advancing school food change, CEO Mara Fleishman reflects on the organization’s past, present, and future.

Exactly one year ago, the Chef Ann Foundation team had 17 members — it seemed like our plan for the future could either make us or break us. Today, we’ve more than tripled in size to 55 team members, and our plan for 2024 is set to mobilize widespread school food change.

I spent a lot of time with Chef Ann Cooper and our Chief Operating Officer Leslie Stafford planning how to intentionally manage our team’s growth while continuing to launch and refine our healthy school food programs across the country. The three of us joined forces over fifteen years ago. I was the parent unhappy with the processed food my kids were being served at Boulder Valley School District (BVSD). Leslie was BVSD’s Chief Operating Officer, known for her practical problem solving and can-do attitude. Chef Ann was a school food visionary with the culinary expertise that would transform BVSD’s school food program to meet an ambitious goal of serving students fresh, made-from-scratch meals every day. 

It’s amazing to reflect on our journey together and the incredible food now being served at BVSD. Together, we laid the groundwork for the force that the Chef Ann Foundation is today — a community of team members, school food professionals, and healthy school food advocates who are addressing the issues we experienced at BVSD at a national scale. 

Pictured right: Chef Ann Cooper and Chief Operating Officer Leslie Stafford

I spent a lot of time with Chef Ann Cooper and our Chief Operating Officer Leslie Stafford planning how to intentionally manage our team’s growth while continuing to launch and refine our healthy school food programs across the country. The three of us joined forces over fifteen years ago. I was the parent unhappy with the processed food my kids were being served at Boulder Valley School District (BVSD). Leslie was BVSD’s Chief Operating Officer, known for her practical problem solving and can-do attitude. Chef Ann was a school food visionary with the culinary expertise that would transform BVSD’s school food program to meet an ambitious goal of serving students fresh, made-from-scratch meals every day. 

It’s amazing to reflect on our journey together and the incredible food now being served at BVSD. Together, we laid the groundwork for the force that the Chef Ann Foundation is today — a community of team members, school food professionals, and healthy school food advocates who are addressing the issues we experienced at BVSD at a national scale. 

Pictured right: Chef Ann Cooper and Chief Operating Officer Leslie Stafford


What were our greatest challenges and successes in 2023?

Growing our team 

Growing the Chef Ann Foundation team so rapidly over the past year was both our biggest challenge and our greatest success. We needed team members with expert skills and deep experience paired with a passion for systemic food system change. The people we hired this year didn’t step into well-established roles — they had to figure out how to effectively integrate their skills with our strategic plan to meaningfully improve school food. I’m so proud of our (still growing!) team, and grateful for the team members who have been with CAF for years building the foundation for where we are today.

Pictured above: The Chef Ann Foundation team at our 2023 in-person retreat in Boulder, Colorado 

Accelerating school food workforce development

We jumped into workforce development like never before. When a friend asked me why we chose to focus so heavily on this, I explained that school food staff are a crucial part of transformational school food change. If we don’t have enough trained people serving fresh, scratch-cooked food, the whole system falls apart.

In 2023, our Healthy School Food Pathway (HSFP) program kicked into high gear. Through Pre-Apprenticeship, Apprenticeship, and Fellowship, HSFP is designed to provide new and experienced school food professionals with the training they need to help schools transition from serving highly processed, heat-and-serve meals to serving fresh, scratch-made meals. This past year, more than 55 Pre-Apprentices and 8 Apprentices in California, as well as 20 Fellows located across the U.S., participated in HSFP. 

In 2024, we’re thrilled to be launching HSFP in Colorado and beginning the design phases of HSFP in Virginia and Wisconsin. We’ll also be significantly expanding Pre-Apprenticeship and Apprenticeship in California.

Pictured right: Healthy School Food Pathway Pre-Apprentices at West Contra Coastal Unified School District in California

Accelerating school food workforce development

We jumped into workforce development like never before. When a friend asked me why we chose to focus so heavily on this, I explained that school food staff are a crucial part of transformational school food change. If we don’t have enough trained people serving fresh, scratch-cooked food, the whole system falls apart.

In 2023, our Healthy School Food Pathway (HSFP) program kicked into high gear. Through Pre-Apprenticeship, Apprenticeship, and Fellowship, HSFP is designed to provide new and experienced school food professionals with the training they need to help schools transition from serving highly processed, heat-and-serve meals to serving fresh, scratch-made meals. This past year, more than 55 Pre-Apprentices and 8 Apprentices in California, as well as 20 Fellows located across the U.S., participated in HSFP. 

In 2024, we’re thrilled to be launching HSFP in Colorado and beginning the design phases of HSFP in Virginia and Wisconsin. We’ll also be significantly expanding Pre-Apprenticeship and Apprenticeship in California.

Pictured right: Healthy School Food Pathway Pre-Apprentices at West Contra Coastal Unified School District in California

Tackling the biggest source of school food waste

Schools serve approximately 275 million single-serve cartons of milk to K-12 students every school day, resulting in a staggering amount of waste. Switching to serving milk from a bulk dispenser into reusable cups is a simple way for schools to drastically cut waste.

To help schools transition to using bulk milk dispensers, we launched Bulk Milk. We awarded 43 grants to 18 districts across the U.S. that will provide nearly all of the equipment, materials, and training needed to implement a bulk milk serving system. We’re excited to continue granting bulk milk equipment in 2024.

Tackling the biggest source of school food waste

Schools serve approximately 275 million single-serve cartons of milk to K-12 students every school day, resulting in a staggering amount of waste. Switching to serving milk from a bulk dispenser into reusable cups is a simple way for schools to drastically cut waste.

To help schools transition to using bulk milk dispensers, we launched Bulk Milk. We awarded 43 grants to 18 districts across the U.S. that will provide nearly all of the equipment, materials, and training needed to implement a bulk milk serving system. We’re excited to continue granting bulk milk equipment in 2024.

Partnering with the U.S. Department of Agriculture

Our partnership with the USDA demonstrates the astounding progress school food reform has made in a decade. When the Chef Ann Foundation was founded fifteen years ago, scratch cooking in schools was seen as a niche cause. Today, the USDA is one of our key partners in supporting scratch cooking in districts across the country. 

The USDA selected the Chef Ann Foundation to be a cooperative sub-partner in the Healthy Meals Incentives program, which provided $150,000 grants and technical assistance to 264 small and rural School Food Authorities across the U.S. to improve the quality of their school meals. 

Additionally, the USDA selected the Chef Ann Foundation to lead another grant program — Partnerships for Local Agriculture & Nutrition Transformation in Schools (PLANTS). PLANTS aims to build more equitable and sustainable school food supply chains while expanding scratch cooking. The program will award up to $4.8 million to eight collaborative projects in 2024.

Partnering with the U.S. Department of Agriculture

Our partnership with the USDA demonstrates the astounding progress school food reform has made in a decade. When the Chef Ann Foundation was founded fifteen years ago, scratch cooking in schools was seen as a niche cause. Today, the USDA is one of our key partners in supporting scratch cooking in districts across the country. 

The USDA selected the Chef Ann Foundation to be a cooperative sub-partner in the Healthy Meals Incentives program, which provided $150,000 grants and technical assistance to 264 small and rural School Food Authorities across the U.S. to improve the quality of their school meals. 

Additionally, the USDA selected the Chef Ann Foundation to lead another grant program — Partnerships for Local Agriculture & Nutrition Transformation in Schools (PLANTS). PLANTS aims to build more equitable and sustainable school food supply chains while expanding scratch cooking. The program will award up to $4.8 million to eight collaborative projects in 2024.


What’s on the plate for 2024?

Building custom healthy school food programs for states 

Each state has unique school food challenges that require tailor-made solutions. We’re collaborating with several states to design plans of action that will take their school meals to the next level. In 2024, we will continue working with Virginia, Colorado, California, and Arizona, and will begin working with Wisconsin and New York. These projects span multiple years, and importantly foster trust and strong relationships among districts and school food leaders in state Departments of Education. 

State-level projects include implementing our Healthy School Food Pathway workforce development program, increasing local food procurement and production, developing culturally inclusive menus, boosting student academic achievement, and enhancing student well-being and mental health.

Rebranding school food jobs

To build the workforce that will change school food, we need to change the way people think about school food jobs. In the spring, we’ll be launching a first-of-its-kind, yearlong marketing campaign in California that aims to dispel negative “lunch lady” stereotypes and transform public perceptions of school food professionals. As someone whose early career and education centered on marketing, branding, and communications, this work genuinely excites me. 

This groundbreaking campaign is part of our workforce development partnership with the state of California. To lead this effort, we’ve enlisted the expertise of renowned social change agency Fenton Communications. We’ve spent almost six months conducting research with Food for Climate League and Evitarus to help us both understand existing perceptions of school food workers and identify the key information needed to alter those perceptions to recognize the inherent value in these roles.

Rebranding school food jobs

To build the workforce that will change school food, we need to change the way people think about school food jobs. In the spring, we’ll be launching a first-of-its-kind, yearlong marketing campaign in California that aims to dispel negative “lunch lady” stereotypes and transform public perceptions of school food professionals. As someone whose early career and education centered on marketing, branding, and communications, this work genuinely excites me. 

This groundbreaking campaign is part of our workforce development partnership with the state of California. To lead this effort, we’ve enlisted the expertise of renowned social change agency Fenton Communications. We’ve spent almost six months conducting research with Food for Climate League and Evitarus to help us both understand existing perceptions of school food workers and identify the key information needed to alter those perceptions to recognize the inherent value in these roles.

Refreshing a core program 

Get Schools Cooking (GSC) is one of our longest-running initiatives. Launched in 2016, GSC is a grant and technical assistance program that guides selected districts through a three-year journey to enhance their scratch-cooking capabilities. 

Our school food operations team is implementing and exploring a suite of updates to enhance districts’ experiences and outcomes. This includes strengthening lines of communication among GSC cohort members; helping districts more easily procure fresh, high-quality, local ingredients; reducing food waste; streamlining information sharing between districts and state agencies; and assisting districts in accessing state funding.

In late summer, districts can apply to participate in the next GSC cohort, which will begin in 2025.

Proving the impact of scratch

It’s one thing for us to conceptually understand that scratch cooking enhances the nutritional quality of food, empowers school food teams to have a positive impact on the environment, and supports community economies through local procurement. It’s another thing to substantiate these claims through rigorous research.

I am delighted to share that we’ll be hiring a Director of Research & Evaluation in 2024. This role will work to ensure that our internal and contracted research projects adhere to gold-standard methodology. We’ll apply what we learn to optimize outcomes for schools and districts, communicate our findings to key stakeholders, and facilitate widespread adoption of our research-backed, scratch cooking initiatives.

Proving the impact of scratch

It’s one thing for us to conceptually understand that scratch cooking enhances the nutritional quality of food, empowers school food teams to have a positive impact on the environment, and supports community economies through local procurement. It’s another thing to substantiate these claims through rigorous research.

I am delighted to share that we’ll be hiring a Director of Research & Evaluation in 2024. This role will work to ensure that our internal and contracted research projects adhere to gold-standard methodology. We’ll apply what we learn to optimize outcomes for schools and districts, communicate our findings to key stakeholders, and facilitate widespread adoption of our research-backed, scratch cooking initiatives.

Procuring for positive impact

When schools transition to scratch cooking, they have more power to decide where to source their food from. They can purchase whole ingredients from producers and suppliers who prioritize organic production, environmental sustainability, social equity, animal welfare, or any other number of shared values. While we’ve always worked to help districts shift their procurement practices, we’ll be hiring additional staff so we can expand our capacity to offer highly sought-after procurement technical assistance.

We’ve already begun partnering with Matriark Foods to introduce a cauliflower base sauce to our partner districts in California. This innovative product will be crafted from cauliflower deemed aesthetically unsellable to retail outlets and sourced from over 30 California farms. It will allow districts to replace some animal-based menu items with more environmentally friendly plant-based alternatives — like cauliflower-based cheese sauce. Moreover, this initiative supports local California farms by generating revenue for produce that would otherwise be unsellable.


Our moonshot

Clearing obstacles for building central and production kitchens

One of the biggest barriers to increasing fresh, scratch-cooked meals in schools is old or outdated school kitchens. As districts look to streamline and expand their school food operations through facility improvements, central and regional production kitchens offer a variety of benefits — from improving meal consistency and quality control, to reducing production and labor costs, and more. Currently, the most common route to building a central kitchen involves school food leadership identifying a significant source of capital funding, such as a community vote in favor of issuing a bond to the school district. This cumbersome process can take years and often falls short in the end.

In 2024, we will be investigating possibilities for more practical paths toward supporting central and production kitchens, such as by forming partnerships with lending and funding institutions. We’re looking forward to leveraging our team members’ and district partners’ first-hand experience building and managing production and central kitchens to help make the process more accessible. 


We could not have done it without you!

Always remember your beginnings and those who believed in you when your ideas weren’t widely embraced. Numerous donors, supporters, district leaders, and team members have played a crucial role in bringing the Chef Ann Foundation to where it stands today. 

These individuals share our vision of ensuring every child has access to healthy, fresh food in schools every day. They have dedicated their time, money, thought, and partnership to helping us forge a pathway for change. To those who have supported us, you know who you are, and we think about and celebrate you constantly. Your contributions have made all of this possible.

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